Branded Entertainment Up 14.7% in ’07, to Grow 13.9% in ’08
Spending on branded entertainment grew 14.7% year over year, to an all-time high of $22.3 billion in 2007, nearly doubling in size over the last five years as brand marketers shift budgets from...
View ArticleStudy: Bloggers Younger, More Educated and Ethnically Diverse
Bloggers are younger and better educated but earn less than the general U.S. adult (18+) population – and they are more likely to be single, male, and actively engaged in new media, according to a...
View ArticleOnline Ad Spend by Industry – January 2008
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleRetailers Have Multichannel Skills but Need Help Integrating Channels
Although many retail businesses have mastered the art of multichannel direct marketing, many are still apprentices when it comes to cross-channel integration, according to (via MediaPost) a report by...
View ArticleRetail Sales Tepid in January, Tax Rebates Expected to Give Boost
Retail sales data for January from the US Commerce Department (which include non-general merchandise such as autos, gasoline stations and restaurants) show an increase of 0.3% seasonally adjusted from...
View ArticleOnline Video User Segments’ Viewing Behavior Varies Widely
Heavy viewers of online video watch 11 times as much online video as moderate viewers – and140 times as much as light viewers, according to a proprietary study by comScore and Media Contacts, the...
View ArticleDifferences in How Women, Men Consume Online Video; New Primetime Online
Men and women consume online video differently, and a new primetime has emerged online, according to (pdf) findings from Nielsen Online‘s initial full release of its new VideoCensus syndicated...
View ArticleTop 10 Online Advertisers – January 2008
Note: Estimated spending reflects CPM-based advertising online, and excludes search-based advertising, paid fee services, performance-based campaigns, sponsorships, barters, partnership advertising,...
View ArticleBroadcaster Revenue Totaled $284B in ’07, to Reach $326B in 2010
Datamonitor expects the global television broadcast market to undergo significant revenue growth, from $284.1 billion in 2007 to $326.2 billion by 2010, according to a Datamonitor report, “2008 Trends...
View Article13 Million US Households Not Ready for Digital Transition
More than 13 million households with television sets that can receive only analog broadcasts are still unprepared for the transition to all-digital broadcasting, scheduled for February 18, 2009, the...
View ArticleMobile Music Grows along with Music Phone Adoption
Nearly 11% of mobile subscribers in the US and Western Europe (France, Germany, Italy, Spain, the UK) listen to music on their mobile device, with the proportion of listeners ranging from 5.7% (in the...
View ArticleConsumers and Merchants: User Reviews a Must for Retail Websites
Online customer reviews are profitable for retailers and help build a sense of community for online shoppers, 82% of whom consider such reviews better than researching a product in-store with a sales...
View ArticleSponsored Link Ad Impressions by Industry – January 2008
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View Article14MM UK Households Have High-Speed Internet Connection
The UK had another breakout year for internet consumption in 2007, with some 36.8 million Britons having gone online, according to eMarketer, which forecasts that number to reach 42.8 million in 2012 –...
View ArticleDVR Use Moves Prime Time to Late Evening, Increases TV Viewing
As digital video recorder (DVR) use has increased, so has time spent watching television – both throughout the day and during prime time – according to The Nielsen Company. (more…)
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